In this week's Crain's Detroit Business, UltraLevel, Inc. was recognized in their Second Stage section as a local company that was able to adapt its business model to not only succeed in tough economic times, but also to grow.
Sometimes all a business needs to get back on course is a wake-up call.
That's exactly what UltraLevel Inc. got.
In 2005, the Detroit-based IT company had nearly 40 percent of its business tied up with a client that experienced a significant downturn. The client reduced its business with UltraLevel by 80 percent.
"It's an easy trap to fall into," Michael Butz, president and founder of UltraLevel, said of placing a company's success into the hands of a few clients. "You're putting all your resources into this one company because you're making all this profit from them."
To make up for the loss, Butz quickly sought to fill the void.
You can read the full article here.